Lingerie shop with HQ in France and a global presence

etam.com

Description of project

Etam is a global lingerie company with physical stores in over 50 countries. With their headquarters in France, Etam offers an immersive omni-channel customer experience tailored to and adapted for each regional area they are currently operating in. Vasterra was hired by Etam Russia to create an adaptive website with various landing pages and update these pages with the appropriate content as soon as the content is being made available from the headquarters in France.

Technologies

Used on the project:

Technologies

Used on the project:

A global footprint means different languages

Etam’s main language is French, which means that every communication coming from the headquarter will ultimately be in French and requires our developers and project managers to fluently understand it. To avoid mistakes due to translation issues, Vasterra implemented a process to ensure the correct translation of the content as well as to avoid being “lost in translation”.

Responsive and versatile website

Vasterra knows the expectations of today’s customers. Especially in markets such as Russia, mobile-first is widely acknowledged and, therefore, a truly responsive website design mandatory for any solution to be successful. Our developers created web pages which respond to any device without fraction or issues. To guarantee this, Vasterra carried out an extensive testing phase across all common devices.

etam.com

Different time zones to be managed

The global presence of Etam required a high level of coordination as many campaigns had to be timed precisely across the globe. The need for an additional landing page could come at any time of the day with usually less than two hours before the final page needs to be implemented onto the live website. Moreover, with the importance of having a similar corporate design and identity across Etam’s regional subsidiaries, Vasterra was required to keep in touch with Etam’s developers around the world to ensure the coherent implementation of any upcoming design changes.

Using the CMS to accelerate the final web solution

To speed up the future update of new content, Vasterra integrated the existing Salesforce CRM of Etam to foster adaptability and to streamline future workflows. In detail, the integration of Salesforce enabled us to create an environment where translations are immediately made available to our developers, which automates a great part of new landing page creation. This was a crucial step as new updates had to be pushed onto the live website within less than two hours after receiving the details.

Ongoing collaboration

Vasterra impressed Etam Russia. We created dynamic and responsive landing pages, ensured that the correct content is available and translated as well as coordinated changes with various developers across the global Etam ecosystem. We demonstrated how we live client-centricity and go above and beyond for our clients.

Etam Russia has hired Vasterra to maintain their website in the long-run and ensure the future development of their online presence. We are honoured to be a part of Etam’s online success in Russia. If you search for a partner for your online endeavours, get in touch with us and we showcase how we can improve your bottom line.