How to attract more clients to Private Banking through digitalisation?
Task
This consulting project answers the question: "How do I use digitalization to increase the number of private banking clients for the Bank of Georgia?"
Solution
Qualitative and quantitative research of existing and potential customers of the bank.
Collection and analysis of methods used by competitors to solve a similar problem.
Testing MVP solutions on a customer focus group.
Result
- The bank's compliance digitalization strategy was worked out, marketing materials were prepared to promote the solution.
Сompliance
digitalization strategy
bank of georgia
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